REPOSITION WOMENS PERFORMANCE BRAND PRISMSPORT TO HIGH END ACTIVEWEAR CLOTHING LINE NOS (NO OFF SEASON)

INCEPTION OF BRAND CONCEPT OF PRIVATE LABEL WOMEN'S PERFORMANCE COLLECTION: CONSUMER PROFILE, MERCHANDISING STRATEGY, MARKET POSITION, TREND DOWNLOAD, COLOR DIRECTION, LOGO DESIGN, BRANDING, STORY TELLING & STYLE / COLOR DESIGN FOR SP19.

DESIGN LEAD CALVIN KLEIN PERFORMANCE

SET CREATIVE SEASONAL DIRECTION + COLOR STORIES FOR LIFESTYLE + LOGO COLLECTION

SPRING 18 TO FALL 18 LOGO COLLECTION WAS ADOPTED BY MACY'S FOR "SUB ZERO DEPARTMENT", WHERE THE TRENDIEST BRANDS ARE REPRESENTED

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT AGENCY TO DESIGN SNOW APPAREL COLLECTION. DIRECT GLOBAL DESIGN TEAM TO DESIGN ACCESSORIES

INTRODUCTION OF "BIOZONE": AWARD WINNING INNOVATION

PRO-RIDER SERIES: GRETCHEN BLEILER, GRETE ELIASSEN, MARIE-FRANCE ROY, STALE SANDBECH, RICHARD PERMIN, JAKE BLAUVELT, EERO ETTALA, SEAN PETTIT, KAI MAHLER

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL AND REGIONAL DESIGN TEAMS TO DESIGN SPORTSWEAR AND SURF APPAREL, FOOTWEAR AND ACCESSORIES COLLECTION

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL DESIGN TEAMS TO DESIGN TRAINING + GOLF APPAREL, FOOTWEAR AND ACCESSORIES COLLECTION (MEN'S + WOMEN'S)

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

REPOSITION WOMEN'S APPAREL + ACCESSORIES COLLECTION BY BRINGING SOPHISTICATION AND ELEVATION TO DESIGN AND PRODUCT EXECUTION

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL DESIGN TEAM TO DESIGN TRAINING, GOLF & LIFESTYLE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL DESIGN TEAMS TO DESIGN TRAINING, GOLF, SURF + LIFSTYLE ACCESSORIES COLLECTION (MEN'S + WOMEN'S) + FOOTWEAR (MEN'S)

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

REPOSITION OAKLEY AFA TO ALIGN WITH EYEWEAR COSTUMER IN AGE AND PRICE POINTS

CREATE GLOBAL DESIGN AESTHETIC

ELEVATE DESIGN AESTHETIC, STORY TELLING, PRICE POINT AND PRODUCT QUALITY  THROUGH REFINEMENT AND SOPHISTICATION

INTRODUCTION OF HIGH END ICON COLLECTION AND FACTORY PILOT COLLECTION 

INTRODUCTION OF INNOVATION AND NEW TECHNOLOGIES

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL CREATIVE DIRECTION

CREATE CLEAR STORIES BY PRODUCT CATEGORY: LIFESTYLE, TRAINING, GOLF AND SNOW 

STORY TELLING FROM CREATIVE CONCEPT TO CONSUMER

SR DESIGNER US, GLOBAL CORE OUTERWEAR & ACG

DESIGN CONCEPT AND DESIGN OF US AND GLOBAL CORE OUTERWEAR.

INSPIRATION TRIPS TO EUROPE, DEVELOPMENT TRIPS TO ASIA, TECH PACKAGES AND FIT SESSIONS

SEASONAL PROJECTS: URBAN OUTERWEAR, BLUE RIBBON SPORTS COLLECTION, LEBRON JAMES COLLECTION, FOOTLOCKER, FOOTACTION, NDSTRCT PROJECT, PACKABLE WEATHER SHELL CONCEPT

SR. DESIGNER NIKE

CONCEPT + DESIGN LEBRON JAMES SIGNATURE HO'05 COLLECTION.

DESIGN KIDS OUTERWEAR FOR NIKE, JORDAN, NIKE SB, CONVERSE AND LEVIS 

ELEVATED OUTERWEAR THROUGH DESIGN AESTHETIC, FABRIC, FIT AND PRODUCT EXECUTION

CREATE TECHPACKAGES AND ESTABLISH TECHNICAL DETAIL MANUAL

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

INCEPTION OF MILITAC COLLECTION  FOR THE MILITARY ENTHUSIAST.  CONSUMER DEFINITION AND CREATE CREATIVE FILTERS

CREATIVELY DIRECT GLOBAL DESIGN TEAMS TO DESIGN MILITAC APPAREL, FOOTWEAR AND ACCESSORIES COLLECTION 

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

FACTORY PILOT COLLECTION INCEPTION + LAUNCH

CELEBRATING THE LEGACY OF THE ORIGINAL OAKLEY “FACTORY PILOTS” WITH A COLLECTION THAT BLENDS MODERN STYLING WITH AN IRREVERENT RETRO AESTHETIC

SELECT DISTRIBUTION

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

ICON COLLECTION INCEPTION + LAUNCH

DESIGNED FOR EUROPEAN ELEVATED CONSUMER

URBAN UTILITY, A HERITAGE OF MERGING FUNCTION + STYLE, TO CREATE INNOVATIONS FOR SURVIVING THE URBAN JUNGLE

BUILT TO MOVE, BUILT TO PROTECT

SELECT DISTRIBUTION

LAUNCH PARTY AT BERLIN OAKLEY STORE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

INCEPTION OF "RORY BY OAKLEY" SIGNATURE COLLECTION FOR PRO GOLFER RORY MCILLROY

DESIGN DIRECTION OF APPAREL, FOOTWEAR + ACCESSORIES. CREATE SIGNATURE LOGO. CREATE SCRIPTED OUTFITS FOR TOURNAMENTS

RORY MCILLROY SIGNED CONTRACT WITH OAKLEY

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL CREATIVE DIRECTION. DESIGN DIRECT LICENSEE TO LAUNCH OAKLEY SWIM COLLECTION

DIRECT POSITIONING, CONCEPT DESIGN, TRIM, FABRIC, COLOR, STYLE DESIGN, FIT + GARMENT EXECUTION

MOST SUCCESSFUL LAUNCH OF SWIM COLLECTION FOR LICENSEE. LAUNCH PARTY AT MIAMI TRADE SHOW