DESIGN DIRECTOR

CONTRACTED TO REPOSITION WOMEN’S PERFORMANCE BRAND PRISMSPORT INTO A PROGESSIVE HIGH-END ACTIVEWEAR COLLECTION.

REIMAGINED AND RELAUNCHED AS NOS (NO OFF SEASON)

CREATIVE DIRECTOR

LED THE TRANSFORMATION OF ALO YOGA FROM AN EMERGING LABEL TO A RECOGNIZED PREMIUM ACTIVEWEAR BRAND

REPOSITIONED THE BRAND + ELEVATED ITS DESIGN AESTHETIC, RESULTING IN PLACEMENT WITH MAJOR RETAILERS INCLUDING NORDSTROM, BLOOMINGDALE’S + FRED SEGAL

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET THE GLOBAL SEASONAL VISION AND GUIDED BOTH AGENCY AND INTERNAL DESIGN TEAMS THROUGH THE CREATION OF A COMPREHENSIVE SNOW APPAREL AND ACCESSORIES COLLECTION

CHAMPIONED THE INTRODUCTION OF BIOZONE, RECOGNIZED WITH INDUSTRY APAX AWARDSFOR INNOVATION

PRO-RIDER SERIES: GRETCHEN BLEILER, GRETE ELIASSEN, MARIE-FRANCE ROY, STALE SANDBECH, RICHARD PERMIN, JAKE BLAUVELT, EERO ETTALA, SEAN PETTIT, KAI MAHLER

CREATIVE DIRECTOR – ZEST

DEVELOPED COMPLETE BRAND CONCEPT FOR ZEST, PRIVATE LABEL WOMEN’S PERFORMANCE COLLECTION FOR DILLARDS

DEFINED CONSUMER PROFILE, MERCHANDISING STRATEGY, MARKET POSITIONING, AND TREND INSIGHTS.

DESIGNED COLOR STRATEGY, LOGO, BRANDING, STORYTELLING, AND STYLE/COLOR DEVELOPMENT FOR FA18 AND SP19 COLLECTIONS

FINALIST IN A COMPETITIVE SELECTION PROCESS WITH 16 SUBMISSIONS

DESIGN LEAD
DIRECTED CREATIVE VISION + BRAND STRATEGY FOR CALVIN KLEIN PERFORMANCE’S LOGO + ATHLEISURE COLLECTIONS, REPOSITIONING BRAND TO ALIGN WITH A MODERN, TREND-DRIVEN AUDIENCE

OVERSAW TREND ANALYSIS, COLOR DIRECTION, STYLE DESIGN + TECHNICAL DEVELOPMENT, INCLUDING FULL TECH PACKS + SPECIFICATIONS

SUCCESSFULLY LAUNCHED THE SP18 TO FA18 LOGO COLLECTIONS INTO MACY’S “SUB ZERO” DEPARTMENT FOR THE FIRST TIME, INTRODUCING THE BRAND TO TREND-FOCUSED CONSUMERS AND ELEVATING ITS RETAIL PRESENCE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

REDEFINED OAKLEY APPAREL, FOOTWEAR + ACCESSORIES TO REFLECT THE DEMOGRAPHIC + PURCHASING PROFILE OF THE HIGH-END OAKLEY EYE WEAR CUSTOMER

ENHANCED DESIGN SOPHISTICATION, NARRATIVE, PRICING + PRODUCT QUALITY

DEVELOPED A COHESIVE DESIGN VISION ACROSS ALL PRODUCT VERTICALS + GENDERS, INCLUDING LIFESTYLE, TRAINING, GOLF, SNOW, SURF/SWIM + MILITAC, FOR ALL GLOBAL REGIONS

SPEARHEADED THE LAUNCH OF THE PREMIUM ICON + FACTORY PILOT COLLECTIONS

DROVE INNOVATION THROUGH NEW PRODUCT STRATEGIES + TECHNOLOGIES

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

DEFINED + COMMUNICATED CLEAR STORYTELLING FOR PRODUCT CATEGORIES: LIFESTYLE, TRAINING, GOLF, SNOW, SURF/SWIM + MILITAC, TRANSFORMING CREATIVE CONCEPTS INTO CONSUMER-READY DESIGNS

DEVELOPED PRODUCTS THAT VISUALLY EMBODY THEIR STORY + FUNCTION

BUILT PRESENTATION SPACES TO EFFECTIVELY CONVEY VISUAL LANGUAGE TO PRODUCT DEVELOPMENT + PRODUCTION TEAMS

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SPEARHEADED THE CREATION + LAUNCH OF HIGH-END ICON COLLECTION FOR THE ELEVATED EUROPEAN MARKET

MERGED FUNCTIONALITY + STYLE TO DELIVER INNOVATIVE DESIGNS FOR URBAN LIVING, EMPHASIZING: DESIGNED TO MOVE + DESIGNED TO PROTECT

TARGETED SELECTIVE HIGH-END DISTRIBUTION + LAUNCHED THE COLLECTION AT THE OAKLEY BERLIN STORE WITH INTERNATIONAL MEDIA COVERAGE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

“RORY BY OAKLEY” SIGNATURE COLLECTION

SPEARHEADED CREATION OF “RORY BY OAKLEY” SIGNATURE COLLECTION FOR PROFESSIONAL GOLFER RORY McILROY

DEFINED THE CREATIVE VISION AND DIRECTED THE DESIGN OF APPAREL, FOOTWEAR + ACCESSORIES, INCLUDING THE CREATION OF THE SIGNATURE LOGO AND CURATED TOURNAMENT OUTFITS

OVERSAW COLLECTION FROM CONCEPT TO EXECUTION, RESULTING IN RORY McILROY SIGNING A CONTRACT WITH OAKLEY + ESTABLISHING A HIGH-PROFILE SIGNATURE LINE

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

PRODUCED SEASONAL MOOD VIDEOS TO VISUALLY COMMUNICATE CREATIVE DIRECTION, TO BRING SEASONAL CREATIVE VISIONS TO LIFE FOR PRODUCT DEVELOPMENT + SALES TEAMS

SR DESIGNER US, GLOBAL OUTERWEAR &+ACG

CONCEPT + DESIGN OF U.S., GLOBAL CORE OUTERWEAR + ACG COLLECTIONS ACROSS MEN’S, WOMEN’S, BOYS’ + GIRLS’ LINES

INSPIRED BY GLOBAL TRAVEL — FROM EUROPEAN TREND + FABRIC RESEARCH TO DESIGN + DEVELOPMENT IN ASIA — EACH COLLECTION BALANCED INNOVATION, FUNCTION + STYLE

LED THE CREATIVE JOURNEY FROM CONCEPT + STORYTELLING TO COLOR, TRIM CURATION, FABRIC SELECTION, STYLE DESIGN, TECH PACKAGES + FIT REFINEMENT

KEY SEASONAL PROJECTS: URBAN OUTERWEAR, BLUE RIBBON SPORTS COLLECTION, LEBRON JAMES COLLECTION, FOOT LOCKER, FOOTACTION, NDSTRCT PROJECT + MEN’S SILVER LABEL ACTIVE

SR. DESIGNER NIKE

CONCEPT + DESIGN OF THE LEBRON JAMES SIGNATURE HO’05 COLLECTION

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL + REGIONAL DESIGN TEAMS TO DESIGN SPORTSWEAR + SURF APPAREL, FOOTWEAR + ACCESSORIES COLLECTION

SET GLOBAL SEASONAL DIRECTION + INSPIRED COLLABORATION AMONG GLOBAL (CALIFORNIA BASED) + REGIONAL (BRAZIL, AUSTRALIA BASED) DESIGN TEAMS TO CRAFT INNOVATIVE SPORTSWEAR + SURF APPAREL, FOOTWEAR + ACCESSORIES COLLECTIONS

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

DEFINED GLOBAL SEASONAL VISION + GUIDED GLOBAL DESIGN TEAMS IN CREATING INNOVATIVE TRAINING + GOLF APPAREL, FOOTWEAR + ACCESSORIES COLLECTIONS

DICKS SPORTING GOODS REPLACED PUMA WITH OAKLEY APPAREL, WITH OAKLEY OUTPERFORMING NIKE PRODUCTS BY AT A 2:1RATIOOAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

OVERSAW THE JAPAN-BASED DESIGN TEAM IN PRODUCING THEIR BEST-SELLINGREGIONAL COLLECTION OF PREMIUM GOLF APPAREL + ACCESSORIES

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SET GLOBAL SEASONAL DIRECTION, CREATIVELY DIRECT GLOBAL DESIGN TEAMS TO DESIGN TRAINING, GOLF, SURF + LIFSTYLE ACCESSORIES COLLECTION (MEN'S + WOMEN'S) + FOOTWEAR (MEN'S)

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

SPEARHEADED THE CREATION + LAUNCH OF THE FACTORY PILOT COLLECTION, HONORING THE HERITAGE OF OAKLEY’S ORIGINAL “FACTORY PILOTS” WITH AN IRREVERENT, CONTEMPORARY-RETRO DESIGN APPROACH

EXECUTED SELECTIVE HIGH-END DISTRIBUTION ACROSS OAKLEY STORES

CREATIVE DIRECTOR / FOUNDER

Founded + designed the concept for NYC luxury men’s label P/BRLN, a fusion of fashion + technology

Created brand aesthetic, line architecture, color direction, branding, style design + tech pack development

DESIGN LEAD

CONTRACTED TO DEVELOP CONCEPT FOR INSTACO COLLECTION IN COLLABORATION WITH OLYMPIC VOLLEYBALL PLAYER GABBY REECE, INCLUDING BRAND EXPRESSION, LINE PLAN, AND COLOR DIRECTION

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

TRANSFORMED THE WOMEN’S APPAREL + ACCESSORIES COLLECTION BY BRINGING A SOPHISTICATED, ELEVATED APPROACH TO DESIGN + PRODUCT EXECUTION

ESTABLISHED GLOBAL SEASONAL DIRECTION + INSPIRED THE GLOBAL DESIGN TEAM TO DEVELOP INNOVATIVE TRAINING + GOLF COLLECTIONS

DESIGN DIRECTOR ACTIVE BRANDS

CONCEPTUALIZED + DESIGNED THE HIGH-END 'PACE' WOMEN’S YOGA COLLECTION FOR THE ASIAN MARKET

REPOSITIONED EARTH YOGA FOR ELEVATED RETAIL ACCOUNTS (NORDSTROM, NORDSTROM RACK, MACY’S)

DESIGNED EARTH YOGA WOMEN’S COLLECTIONS FOR BJ’S, INCLUDING THE SUSAN G. KOMEN COLLABORATION

DEVELOPED BRAND IDENTITY, WEBSITE, LOOKBOOKS + DIRECTED SOCIAL MEDIA STRATEGY

CREATED LINE ARCHITECTURE, COLOR DIRECTION, FABRIC + TRIM DEVELOPMENT, STYLE DESIGN + TECH PACKS

DESIGN CONSULTANT KIDS OUTERWEAR

CONTRACTED TO DESIGN KIDS OUTERWEAR FOR NIKE, JORDAN, NIKE SB, CONVERSE AND LEVIS 

ELEVATED OUTERWEAR THROUGH DESIGN AESTHETIC, FABRIC, FIT AND PRODUCT EXECUTION

CREATE TECH PACKAGES AND ESTABLISH TECHNICAL DETAIL +CONSTRUCTION MANUAL

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

OAKLEY SWIM

SET GLOBAL CREATIVE DIRECTION + LED DESIGN FOR OAKLEY SWIM’S LICENSED COLLECTION

DIRECTED BRAND POSITIONING, CONCEPT DESIGN, TRIMS, FABRICS, COLOR PALETTES, STYLE DEVELOPMENT, FIT + GARMENT EXECUTION

DELIVERED THE MOST SUCCESSFUL SWIM COLLECTION LAUNCH FOR THE LICENSEE, CELEBRATED WITH A HIGH-PROFILE LAUNCH EVENT AT THE MIAMI TRADE SHOW

OAKLEY GLOBAL CREATIVE DIRECTOR APPAREL, FOOTWEAR + ACCESSORIES

DIRECTED THE CREATION OF THE MILITAC COLLECTION, TAILORED FOR MILITARY ENTHUSIASTS

DEFINED TARGET CONSUMER PROFILES + SET CREATIVE FILTERS TO GUIDE BRAND VISION

OVERSAW GLOBAL DESIGN TEAMS IN CRAFTING APPAREL, FOOTWEAR + ACCESSORIES, DELIVERING A UNIFIED + MARKET-READY COLLECTION